![]() In an attempt to disrupt the market, the Epic Games Store only takes 12%, and independent platform itch.io allows developers to set their own split, with a default cut of 10%. The industry standard platform fee hovers around 30%, which includes the likes of Steam, PlayStation, and Nintendo. With each digital copy a game sells, a cut is taken by its host platform. Now, not only have digital storefronts added more choice for both consumers and developers, they’ve become the preferred format Sony’s previous financial year indicated 65% of sales were from digital purchases alone.Īlthough digital distribution allows developers to bypass the costly process of manufacturing physical media and having a presence in brick-and-mortar shops, there are still costs involved. Floppy disks, cartridges, DVDs, and other forms of physical media were once the only way to access games. ![]() ![]() The distribution model for video games has changed drastically over the years. How much do developers make from their games? How much revenue each sale generates, the business development role of publishers, and the impact of popular subscription services are all major factors.ĭevelopers of all backgrounds endeavour to make the best games they can under various conditions – but the business side of games can be just as challenging as the creative side. To understand what goes into determining a game’s price, it’s important to know the major influences behind such tricky decisions.
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